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Selling vacant land requires a certain amount of patience. Paying for periodic upkeep while on the real estate market is stressful, while hiring realtors with a modicum of experience handling vacant land can be hard to find. Landowners must often sacrifice time and money when procuring land selling professionals. But there is a modern solution that not only eliminates the need for a real estate agent, it saves money and means less time on market: sell land online.
About a decade ago, the best method to sell and market your structure-less properties was by taking out classified ads in the local newspaper, creating large signs and banners for the highways, or using the regional pennysaver. Larger companies with an ample amount of money reserved for marketing would advertise their properties with radio spots and other direct marketing techniques. While these techniques saw results, they were often too expensive for the average landowner. Thankfully, today’s most popular marketing method is a faster and cheaper option.
With minimal computer knowledge, property owners today can access relevant sites, look up land buyers in their area, and learn how to sell land fast. The current generation of property owners have the ability to use the most compelling, comprehensive, and powerful marketing platform ever created at their fingertips. With little instruction, you can access this information and significant selling tools at no cost.
Finding the ideal land buyers online starts with developing a tactful marketing campaign. Successful sales hinder on appealing to legitimate buyers and satiating their needs for the property. Before purchasing professional photos or ad space on a high-traffic home site, it’s recommended to check out locals ads for other properties in the Greater Philadelphia area. Take note of what each property offers, the benefits of purchasing that particular piece of land, and the surrounding amenities. Next, compare your property to others found in the same area and identify what makes your land unique. Does it include a water source? Is there ample space to hunt? Does it have good access to nearby shopping? Or is it in the path of a new development project? Once you figure out your unique selling point, use colorful keywords to describe the land. Using a property description that pops will make better advertising materials and entice potential buyers.
After you determine what makes your property a unique piece of land, you must compile a complete list of facts for buyers to browse. This includes property elevation, access, terrain, GPS coordinates, taxes, mineral rights, and even driving directions. These stats will boost your land descriptions and offer a clearer picture for potential land buyers when you sell land online. It’s essential for buyers to have easy access to this basic information, so place these figures in a simple table or chart for reference. The more information provided, the better.
Once you have a comprehensive description and content package, consider adding images to flesh out your property’s description. Images and maps not only make a lot of information more palatable to potential buyers, they also provide the opportunity to show the best features of your land without having buyers walk through the property. Buyers must be able to visually connect with the vacant land. High quality maps and pictures of the terrain will achieve this goal more easily than mere words. You don’t need dozens of photos to appeal to buyers; instead, choose five or so of the best images and add them to your information packet. Make sure to include a plant map, general area map, and topographic map. If you have an issue acquiring any of these, contact a local surveyor.
If you want to successfully sell land online by finding local land buyers, it’s vital to determine a fair asking price before creating a listing. Even if you’re an expert at marketing, knowing how to sell vacant land without a realtor is largely dependent on the price point projected on advertising materials. Raw land prices differ greatly, even in the Greater Philadelphia area. For a realistic price, call the County Assessor for records from the last two years of comparable sales on similar lots, and price accordingly.
Another common option to sell land online is using paid aggregator sites. There are a few major aggregator sites currently used that will use search engine optimization to have your property rank when others search a specific keyword online. With a nominal monthly fee, these sites can guarantee better listing exposure when using search engines. A basic listing package is typically no more than $40 per month. After filling out forms, uploading pictures, and inputting the maps you’ve gathered, the site will become your property’s premium marketer. When your vacant land description is loaded and approved, you can share it on social media sites to increase exposure. Although it’s uncommon to sell a property within the first month while using aggregator sites, landowners will end up with various inquiries.
The simplest solution to selling land fast is through local cash buyer websites. Cash buyers are experts in the property buying business, and have the ability to purchase lots in cash. After finding a reputable cash buyer company online, landowners can fill out simple online forms to contact a cash buyer. Once a representative obtains all the relevant information about your property, they will make a fair market offer for you to field. Cash buyer companies typically do all the necessary research before making an offer, and pay all associated fees when closing. If you want a speedy, cash solution to selling land online, cash buyers are the best choice available.
We’re serious land buyers who work in the Greater Philadelphia area and surrounding areas, and we understand how stressful it is if you have vacant land that you can’t afford or don’t know what to do with it. No matter what condition your land is in, JJSS Enterprises will work with you to make it a quick and simple sale!
If you have any questions about your land, or want to know more about the cash buying process, give us a call! We’re always happy to answer any questions. Call us today at (609) 460-3433, or visit our website.